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What would you do after 2x45 years of design experience?
We decided to found Hyvonen Design Oy, or hyde, as we call it.
hyde offers our experience globally, for the industry and the design universities.
Who we are
We met as both of us were studying design in Helsinki in Finland in the early 1970’s and have been together ever since. At that time Finnish design already had a strong international reputation, a legacy of 1950’s, and the industrial design had rapidly grown in importance since 1960’s.
Tapani Hyvönen studied industrial design, Helena Hyvönen textile design. On this website we are sharing the details of our previous work in design industry and design education and giving some examples of our current activities and future plans
Tapani
Founding partner and CEO of hyde. I have an extensive four-decade experience of running an industrial design consultancy in Finland. Hyde is the 3rd agency I have founded, the first two being Destem Oy in 1973, and ED Design in 1990.
Helena
Founding partner of hyde. My background is in textile design with a long experience in industrial and unique textiles. My second focus and passion has been in developing Finnish design education and research as a professor and later as a rector of University of Art and Design, Helsinki, and in the last phase as a dean of Aalto University School of Arts, Design and Architecture.
What we do
We have a clear focus for hyde owing to our years of experience in design business. All companies need to understand what the role is that design plays in their business. In most cases design should go through all company’s activities. In addition, we offer traditional product design services.
Business design
New, more design-led business models are replacing conventional business models, especially in virtual enterprises. The role of design is to be a key factor in this, orchestrating and managing the value chain. We will act as catalysts in the process.
Product design
We have product ideas just waiting to start in production. We offer these designs for industry to license. These products include e.g. textile patterns, furniture, lamps, and wearables. In addition, we offer industrial design services for carefully selected (or identified) industry partners.
Design consulting
We offer consultancy and advisory services and help company management to develop its design functions. Our role is to challenge the management to find new design-based options for the company development, designing the business.
Furniture design
Our design experience comes from high-tech and textile products. Some of our product concepts comes from back 40 years years. We will take them now from the drawer after years. Some more and some less mature. We are looking for international partner to put these products to market.
Textile design
Our design experience comes from high tech and textile products. Furniture textile design history in number of companies. Helena worked as a textile designer and design manager for Finnish textile producers, mainly interior textiles for public premises.
New pattern creations
China has inspired us in design but also in new opportunities. Although the world looks like closing due to the current crisis, we believe in international collaboration.
what we did before hyde 1973 – 2017
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Did you become interested?
Test us.
Even though we have a long history and a lot of experience, we can bring new thinking to your business.
New ideas and strategies are not only knowledge and experience but also visions and intuitions.
