What would you do after 2x45 years of design experience?
We decided to found Hyvonen Design Oy, or hyde, as we call it.
hyde offers our experience globally, for the industry and the design universities.
what we do
We have a clear focus for hyde owing to our years of experience in design business. All companies need to understand what the role is that design plays in their business. In most cases design should go through all company’s activities. In addition, we offer traditional product design services.
Furniture design
New, more design-led business models are replacing conventional business models, especially in virtual enterprises. The role of design is to be a key factor in this, orchestrating and managing the value chain. We will act as catalysts in the process.
Design consulting
We have product ideas just waiting to start in production. We offer these designs for industry to license. These products include e.g. textile patterns, furniture, lamps, and wearables. In addition, we offer industrial design services for carefully selected (or identified) industry partners.
Business design
New, more design-led business models are replacing conventional business models, especially in virtual enterprises. The role of design is to be a key factor in this, orchestrating and managing the value chain. We will act as catalysts in the process.
Textile design
China has inspired us in design but also in new opportunities. Although the world looks like closing due to the current crisis, we believe in international collaboration.
Product design
We have product ideas just waiting to start in production. We offer these designs for industry to license. These products include e.g. textile patterns, furniture, lamps, and wearables. In addition, we offer industrial design services for carefully selected (or identified) industry partners.
who we are
We met as both of us were studying design in Helsinki in Finland in the early 1970’s and have been together ever since. At that time Finnish design already had a strong international reputation, a legacy of 1950’s, and the industrial design had rapidly grown in importance since 1960’s.
Tapani Hyvönen studied industrial design, Helena Hyvönen textile design. On this website we are sharing the details of our previous work in design industry and design education and giving some examples of our current activities and future plans
Helena
Founding partner of hyde. My background is in textile design with a long experience in industrial and unique textiles. My second focus and passion has been in developing Finnish design education and research as a professor and later as a rector of University of Art and Design, Helsinki, and in the last phase as a dean of Aalto University School of Arts, Design and Architecture.
Tapani
Founding partner and CEO of hyde. I have an extensive four-decade experience of running an industrial design consultancy in Finland. Hyde is the 3rd agency I have founded, the first two being Destem Oy in 1973, and ED Design in 1990.
our history
Hyde was founded in 2016 by us, Helena and Tapani Hyvönen, as we retired. When you have decades of experience, tons of ideas, and you do not exactly feel leaning back yet, you put together a new business.
We want to show you where the experience we today have has been gathered from. The work and projects have been done for various clients, companies and organisations during more than four decades. Each of them will be mentioned accordingly.
Contacts
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